SBS Endorsed - The Certified Strategist: Advanced Tools and Techniques
5 DaysSBS Endorsed - The Certified Strategist: Advanced Tools and Techniques
Course Methodology
This is a highly interactive course that focuses on the application of each strategic framework to a different business case study. The techniques used in this course include team exercises, group discussions, videos and group presentations. In addition, this course offers participants the opportunity to demonstrate what they have learned by passing an exam that will earn them the ‘Al Mawred Professional Certification’ (MPC).
Course Objectives
By the end of the course, participants will be able to:
- Apply essential strategic thinking and planning tools and techniques
- Employ models and frameworks to strategically analyze the internal and external environment of an organization
- Plan future strategic moves based on industry characteristics
- Identify and build organizational competencies, capabilities and a competitive position
- Define a corporate culture that promotes good strategy execution
Target Audience
All levels of managers and company personnel who are involved in charting and supporting the execution of the company plans to achieve its strategic goals and objectives.
Target Competencies
- Strategic thinking
- Strategic planning
- Strategic analysis
- Competitive analysis
- Trend analysis
- Driving customer value
- Analytical thinking
Course Outline
- Developing a strategic perspective
- The 20 mile march
- Murphy’s law
- What does strategy mean?
- The three big strategic questions
- The blind men and the elephant
- What is the purpose of strategy?
- Strategy and the quest for competitive advantage
- What distinguishes great companies?
- Competitive advantage examples
- Strive to be the industry’s low-cost provider
- Outcompete rivals on a key differentiating feature
- Focus on a certain market niche
- Develop capabilities not easily imitated by rivals
- The importance of strategy
- Case study: Build a company
- Using strategic frameworks
- Using frameworks for analysis
- Frameworks for situation analysis
- Overview of Porter’s 5 forces
- Impact of Porter’s 5 forces
- Creating and capturing value
- SWOT analysis
- The SWOT matrix
- Linking SWOT to objectives and initiatives
- Fundamentals of the PEDESTL framework
- The strategy canvas
- Innovating using the strategy canvas
- Future foresight
- The link between strategic management and futures research
- Futures wheel
- Futures table
- Weak signals
- Black swans and wild cards
- Futures toolkit
- The Delphi method
- Axes of uncertainty
- Policy stress-testing
- Backcasting
- Organizational strategies
- The most important asset
- Optimizing people processes
- Streamlining processes
- Optimizing information systems
- Measuring results
Mawred Certificate
Mawred Certificate courses by Al mawred Training & Consulting are designed for those willing to challenge themselves and go the extra distance...
Whats Makes EuroDXB Institute Courses Unique?
EuroDXB Institute is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.
Led by a passionate leadership team and supported by a network of world-class trainers, EuroDXB Institute connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.
Classroom Schedule
Virtual Schedule
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