Clermont SB Endorsed - Certificate in Corporate Communications
5 DaysClermont SB Endorsed - Certificate in Corporate Communications
Course Methodology
This course relies on individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. Participants also use a number of case studies and presentations, followed by discussions.
Course Objectives
By the end of the course, participants will be able to:
- Explain the various elements of corporate communication
- Apply different techniques and tools to implement an effective corporate communication program
- Identify and utilize specialist areas in corporate communication
- Employ corporate communication in new organizational developments
- Adapt to various avenues of communication within the organization
Target Audience
Personnel who seek an in-depth knowledge of corporate communication as well as managers, supervisors, and officers experienced in communication and public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR, and branding, will also benefit from this course.
Target Competencies
- Planning, organizing, and leading
- Written communication
- Public speaking
- Media handling
- Building rapport
- Controlling and evaluating
Course Outline
- Foundations of Corporate Communication
- Definition of corporate communication
- Differentiation between vision, mission, and objectives
- Corporate communication in a changing environment
- The new media landscape: Challenges and opportunities
- Stakeholder management and communication
- Definitions of corporate Identity
- Importance of corporate identity and reputation
- Aligning identity, image, and reputation
- Developing a Corporate Communication Strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- Cross-cultural aspects of audiences
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
- Specialist Areas in Corporate Communication
- Media relations
- Journalism and news outlets
- Detecting what constitutes news
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges of using social media
- Issues management
- Communication in times of crisis
- New Developments in Corporate Communication
- Leadership and change communication
- Effective leadership communication
- Corporate Social Responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The eight areas of focus for CSR
- CSR and PR
- Communication in Organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
- Planning communication
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Classroom Schedule
Virtual Schedule
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